What’s the Difference Between Paid, Owned and Earned Media?
Even seasoned PR pros sometimes have difficulty distinguishing between different forms of media in the digital age. That’s because they all bleed into each other, blurring the lines. So, what is shared media versus earned media versus owned media versus paid media? And what exactly is shared media? The nuances can be especially challenging for junior folks cutting their teeth at PR agencies. I’ve seen more… Read more »