I’m pleased to announce that I’ve joined Matter Communications as Vice President of Marketing and Communications.

Matter has a story worth telling well, and I’m seriously excited tell it – broadly and often. There’s another, more personal reason why I’m happy to join this particular PR firm, but I’ll get to that further down if you can hang with me.

For those unfamiliar, Matter started with two clients, a lot of guts, and an iron-clad commitment to “do the right thing” by its clients, its staff, the community.  The agency principals – Scott Signore and Patty Barry – have followed this moral compass and, with careful planning and meticulous attention to detail, the firm steadily evolved into something of a juggernaut in the PR and social media realms.  How so?

The hybrid PR and social media agency is growing impressively year-over-year, and has maintained that improbable trajectory even through the downturn (when more than a few firms shuttered staff, slashed benefits or simply turned off the lights). That’s not a fluke – it’s client services math: happy long-term clients + more clients = sustained measurable growth.

But this is also a people story. Matter was named a Best Place to Work by the Boston Business Journal in 2012 (maybe the always-on-tap keg of beer had something to do with that?).  The company attracts top-flight talent from top PR agencies because, it turns out, smart people like working with other smart people who understand that “work” and ‘fun” are not mutually exclusive.   Did I mention the keg? (more…)