Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy! Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production. Unsurprisingly, countless articles about… Read more »
The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to get into PR, you should enjoy breaking down the walls and building relationships with the media. As PR Snoop Dogg (Snoop Lion does not exist to… Read more »
Here at the Matter Chatter blog, we talk about all things public relations, marketing, and communications, so I’m going to talk about baby ducks and apple pie. I grew up on a farm in Vermont. As any farmer will tell you, it’s a place of great wonder and great tragedy — and of course, the realities of what you do as a farmer. (Let’s just say… Read more »
The PR industry has changed rapidly in the past 10 years. On one hand, technology has made our lives easier by providing us with instant access to information and new forms of communication. On the other hand, it makes your head spin.
This time of year is brutal. We’ve hit Reality Check Season here at Matter. In addition to the regular, end-of-year PR stresses of chasing reporters and stories, staying on top of the latest holiday trends, and planning for the New Year ahead, we fine PR pros subject ourselves to something called metrics.
Last week, I was reminded of how much I value in-person meetings. My team and I met with long-standing client Lexar for the purpose of planning our program for the year ahead. While we’ve been working as an extension of Lexar’s dynamite marketing team for some time – and we’ve been informed and aligned throughout the relationship – the opportunity to collaborate first-hand and overcome planning… Read more »