Tag: PR Best Practices

How to Leverage Media Coverage Beyond Publication

  Augment Branded Channels Populate your company blog with announcements, alerts and excerpts from positive news pieces Quotes and excerpts can also be turned into simple graphics for your website and social channels (hint: positive reviews/coverage makes for excellent sponsored social posts) Have your spokesperson publish your bylines and op-eds on LinkedIn Pulse, which delivers your content to a significant audience (just be sure to note… Read more »

50 Survival Rules of PR Agency Life

A career at a PR agency is filled with valuable lessons about teamwork, accountability and professional growth. If you work at a public relations agency you can relate. If you hope to one day thrive in an agency environment, you’ll want to pay attention to these 50 rules of the road.

Best Practices for Nonprofit PR

All kinds of companies, organizations and enterprises are vying for media attention in today’s world and all have a compelling story to tell. But how do those in the not-for-profit space get their voices heard? After working at multiple nonprofits around the country, I’ve found that getting media coverage can be difficult no matter what, but for nonprofits, who aren’t always on the public’s radar, getting… Read more »

Industry News Scanning Helps You and Your Client

Typing the same search terms into Google day after day may seem like a chore, but the benefits of it far outweigh the negatives. I’m talking about industry news scanning, which is a service many PR agencies provide for their clients. But it’s not only helpful to your clients – it is key in helping you grow as a PR professional. I scan newspapers and online… Read more »

In launch of #OneGoodReason, CVS demonstrates ‘3 Good Reasons’ we can all learn from them

As you may have caught on the news on your drive in yesterday morning or throughout the day on Wednesday, it’s a big week for drugstore chain (and Matter client) CVS. Earlier this year CVS Caremark made a commitment to stop selling cigarettes and other tobacco products at all CVS/pharmacy stores by October 1, 2014 – becoming the first national pharmacy to do so. Yesterday morning CVS officially… Read more »