Tag: PR Crisis

How Delta and Lyft Capitalized on Competitor PR Crises

We often counsel our PR clients in times of crisis. With the rate at which news travels, it’s imperative to quickly respond and take control of a negative situation – before it takes control of the narrative. This hyper-aware and “always-on” mindset is not just important for companies reacting to their own bad news, but also for responding to a competitor’s PR nightmare. Recently we’ve seen… Read more »

A Farmer's Instinct to Crisis

Here at the Matter Chatter blog, we talk about all things public relations, marketing, and communications, so I’m going to talk about baby ducks and apple pie. I grew up on a farm in Vermont. As any farmer will tell you, it’s a place of great wonder and great tragedy — and of course, the realities of what you do as a farmer. (Let’s just say… Read more »

Take note: Rehab is not the best solution for crisis PR

I was in the checkout line at the grocery store last night and, as I was throwing my purchases onto the conveyor belt, I noticed that almost every tabloid and entertainment magazine had a cover story about Jesse James’ marital affair and the word “monster” somehow worked into the headline. My first thought was, “How sad.” My second thought was, “What’s his PR team doing about… Read more »

Thoughts on the Tiger Woods press conference

So…did anyone watch Tiger Woods’ press conference today? Reactions are all over the place – The Philadelphia Inquirer called it a “self-serving sham.” Sports Illustrated‘s Michael Rosenberg had the opposite opinion, saying Tiger showed some emotional vulnerability and finally “introduced himself” to the world for the first time in 14 years. Gloria Allred (predictably) used the opportunity for her own benefit and labeled it “a disgrace”… Read more »

Learn From PR Mistakes

For those of you who don’t know I’m a celebrity fanatic, always looking for the inside scoop, rumors and gossips into celebrity lives.  Sunday night I tuned into the MTV Music Video Awards, just like the other 11 million viewers and witnessed Kanye West’s PR mistake.  For those of you who haven’t heard yet, Kanye West interrupted Taylor Swift’s award speech during the beginning of the… Read more »