Tag: pr firms

A Manifesto for PR Agencies

 I believe any PR agency in 2013 that is not obsessed with the inherent value of Search Engine Optimization should immediately sell to a conglomerate for pennies on the dollar or declare bankruptcy to protect what assets remain. You’re over.  I believe that PR agencies who don’t understand how to actually engage with “influencers” ought to acknowledge this distressing fact candidly when pitching prospects, rather than… Read more »

Marketing – and PR – on'ROIDS

Last week’s Harvard Business Review blog post by Dick Patton got me thinking about some of the challenges Matter has recently been tasked with. On more than one account, we’ve been asked to blur traditional PR boundaries to help our clients develop installed base marketing programs. It’s no secret that it takes less resources to market to existing customers, and yet, start-up firms and established companies… Read more »