Tag: pr people

6 Ways PR People are Like Salespeople

Date: Categories: Company Culture, Public Relations

I once told a young family member of mine to learn to sell, because “you’re always selling something to someone.” Like I’m doing now, trying to get you interested in whatever I’m going to type below. For years I’ve thought that sales should be a higher-profile topic at colleges and universities as the bulk of graduates will try to secure the interest of – and the… Read more »

A Manifesto for PR Agencies

Date: Categories: Company Culture, Public Relations

 I believe any PR agency in 2013 that is not obsessed with the inherent value of Search Engine Optimization should immediately sell to a conglomerate for pennies on the dollar or declare bankruptcy to protect what assets remain. You’re over.  I believe that PR agencies who don’t understand how to actually engage with “influencers” ought to acknowledge this distressing fact candidly when pitching prospects, rather than… Read more »