Tag: pr practitioner

Stop Calling us PR “Practitioners!”

Somewhere along the way the PR industry got a bad rap. Maybe it was one too many gum-snapping, vapid airheads masquerading as public relations pros that tarnished our field. They’re a rare and feckless creature, but they have and do exist. Just as the newspaper business has caricatures of hard-boiled, cigarette-smoking, bourbon-swilling reporters, the public relations industry has its own cartoonish persona that undermines the very… Read more »