PR Measurement and results are an important part of any PR program, and it’s something that’s in our DNA here at Matter Communications. Unlike PR’s closest relatives marketing and advertising where metrics are clearly defined and ROI is something that can be calculated, PR measurement has always been somewhat of a softer science. We recently had the pleasure of attending a seminar on the very topic… Read more »
Tag: PR tools
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »
Memo to communications professionals: If video isn’t in your PR and marketing toolkits, it should be.
Last week I was reminded of the real benefits of a very simple PR tool– one that we’ve all used in many shapes and forms: brainstorming. Sure, sure, we’ve all read about, talked about and participated in brainstorming, likely many times in our lives; but how often do we really sit down for a good, old-fashioned brainstorming session? It’s all too easy to let this type… Read more »
Last month, I read a post on Webware about two Australian girls who were trapped in a storm drain. Instead of dialing the Australian equivalent of 911, they asked for help by using their cell phones to update their Facebook profiles. Nearly a month later, I’m still floored by the absurdity of the situation. Thankfully, the girls were rescued, but I continue to wonder why, with… Read more »