• Matter Strengthens Leadership Team with Key Promotions and New VP

    Matter Strengthens Leadership Team with Key Promotions and New VP

    Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth

    Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries.

    Grace Torrance Promoted to Senior Vice President (SVP)

    Grace Torrance has been promoted to Senior Vice President in recognition of her outstanding contributions to Matter’s growth and client success. Since joining the agency, Grace has been instrumental in driving innovative communications strategies and building strong client relationships for leading tech brands. Her leadership has not only elevated the agency’s offerings across earned, owned, and paid media channels, but also helped foster a culture of excellence. In her expanded role, Grace will oversee strategic initiatives and mentor senior leaders to drive continued brand awareness and ROI for Matter and its clients.

    Deanna Meservey Promoted to Vice President (VP), Matter Health

    Deanna Meservey has been elevated to Vice President of Matter Health in acknowledgment of her exceptional team leadership, client service and healthcare industry expertise. A key player in growing the agency’s healthcare practice, Deanna consistently delivers impactful campaigns and results for her clients. Her leadership and commitment to innovation have made her an invaluable asset to the team. As VP, Deanna will continue to lead Matter’s expanding healthcare portfolio, driving client growth and mentoring rising talent across the agency.

    Molly (Linehan) Sullivan Joins Matter as Vice President

    Matter is thrilled to welcome Molly (Linehan) Sullivan back to the agency as a Vice President on the PR team. With over 10 years of agency experience working with consumer and B2B brands across various industries, Molly brings a wealth of knowledge and a track record of success. Prior to rejoining Matter, marking a homecoming after six successful years at the agency earlier in her career, she led the PR and social media practice at an integrated communications agency based in Indianapolis. Based in Matter’s Boston headquarters, Molly will focus on enhancing the agency’s consumer PR strategies and expanding its footprint in the market.

    “Entering 2025, we’re positioned for a year of building and growth across our client portfolio and our team,” said Mandy Mladenoff, President of Matter. “These talented leaders will play a pivotal role in guiding us forward, driving innovation, and fostering collaboration as we continue to deliver exceptional results for our clients while investing in the success of our people.”

    Matter continues to be a trusted partner to a diverse portfolio of clients, offering integrated PR and marketing services that help brands tell their stories, build their reputations, and achieve measurable results. With these leadership updates, Matter is well-positioned for continued growth and innovation in 2025 and beyond.

    About Matter Communications
    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    For media inquiries, please contact:
    Greg Amaral
    Marketing Manager
    Matter
    [email protected]

    Matter

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  • Matter Grows Consumer PR Client Base with New Brands and Extended Programs

    Matter Grows Consumer PR Client Base with New Brands and Extended Programs

    Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events.

    BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as program extensions with existing clients from successful partnerships. Designing and executing programs focused on earned media, influencer relations, events and sampling, Matter continues to elevate consumer brand stories across retail and consumer packaged goods (CPG), food and beverage, health and wellness, sporting goods, consumer tech and beyond.

    “Engaging with today’s diverse, digitally-savvy consumers requires brands to rethink traditional marketing approaches and be nimbler in their communications” said Matt Mendolera-Schamann, Executive Vice President, Consumer PR, and Leader of Diversity and Inclusion at Matter. “For over two decades, we have developed customized and ambitious activations that drive awareness and sales for B2C brands, helping them reshape perceptions with key stakeholders. As we continue to grow our consumer practice, we are not only excited about the new brands enlisting our expertise, but very proud of the longstanding partnerships that result from our top-notch client service.”

    The following companies are a sampling of B2C clients who have recently partnered with Matter to elevate their communications and marketing programs:

    • Exergen, a leading manufacturer of thermometers and maker of the most accurate thermometer on the market that’s become the go-to choice for medical professionals and top hospitals across the country, brought Matter on board to support its new marketing goals throughout the most recent cold and flu season. Following successful media and influencer campaigns as well as an organic social strategy launch, Matter and Exergen recently extended the partnership to help with communications and content programs, as well as new product launches.
    • Performance Golf is a leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. Matter is working with Performance Golf to drive broader awareness among key athlete and consumer segments and support its growth goals throughout the U.S.
    • Pinemelon, a trailblazing online grocery platform headquartered in Denver, Colorado, on a mission to redefine grocery shopping. Pinemelon tapped Matter recently to help support its expansion into Boulder, and to tell stories about the local farmers, community commitments and other unique differentiators that set their offering apart from competing food services.
    • Segway-Ninebot, the global leader in micromobility and robotics technology, relied on Matter to successfully launch a wide assortment of groundbreaking transportation products, including next-generation scooters and e-bikes, as well as home technology products at CES 2024 and beyond. The Matter team assisted in planning, coordination, and development of the brand’s newest batch of product launches, as well as securing hundreds of press placements and product reviews at and following the show. Matter continues to support Segway with various projects, helping drive consumer and influencer awareness and sales for their innovative new launches.

    “From my positive experience with Matter at my previous company, I knew they were capable of handling a variety of our marketing needs while being seamless collaborators with the other agencies we work with,” said Rich Blumenthal, Director of Sales & Marketing, North America for Exergen Corporation. “Working with them during our busiest season this past year to elevate our brand marketing, I was once again impressed by their creativity and honest feedback about what’s working or where we might want to try something new. Based on the great results, it was an easy decision to extend our relationship, as we see Matter as an extension of our internal team, who we can go to for counsel and creative ideas on just about anything.”

    To learn more about Matter’s consumer PR team and client work, please visit the Consumer page on Matter’s website. Companies looking to include Matter in any open or future Request for Proposals (RFPs) or explore a potential partnership are encouraged to contact Matter to receive a custom program quote.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter Communications

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • How do you spend your time online?

    How do you spend your time online?

    A new report from Nielsen reveals Americans are spending more and more time on social networks. I guess that’s not surprising. But would you believe social networking now accounts for more than twice the amount of time spent online compared to any other activity? According to the report, social networking represents 22.7 percent of the time Americans spend online (from computers, as opposed to mobile devices)– that’s a 43 percent surge from last year. Online gaming (10.2 percent) and email (8.3 percent) fall in second and third place. You can check out some extended findings and useful comparisons, tables and graphs on Nielsen’s blog. (more…)

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