Tag: Press releases

How Lawyers Can Become Valuable Resources for Journalists (and Get Quoted)

Given the number of attorneys in the United States (some 1.2 million practicing ones), it seems unlikely that the majority of these lawyers can become trusted resources for journalists. It is possible, and before such a union can materialize, there are rules that apply for both parties. The below focuses on a lawyer’s role in forming a mutually beneficial relationship with reporters. Rule 1. The Media… Read more »

"What do you do?" Defining the undefinable career in Public Relations

I have come to terms with the fact that my parents will never be able to confidently explain to their friends just what it is that I do. The conversations often go something along the lines of: “She works in PR.” “Oh, what’s that?” “It’s something like advertising.” It’s okay Mom and Dad, I still love you. I’ve been having this conversation with clients a lot… Read more »

Practice Makes Perfect: Why I Blog on the Side

In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own. AP Style. Client’s preference. Socially acceptable tweet format. The point is, PR people are super creative, but you don’t always see that in our public writing…. Read more »

Tips for keeping up with the fast pace of PR

The PR industry has changed rapidly in the past 10 years. On one hand, technology has made our lives easier by providing us with instant access to information and new forms of communication. On the other hand, it makes your head spin.

Merry metrics

This time of year is brutal. We’ve hit Reality Check Season here at Matter. In addition to the regular, end-of-year PR stresses of chasing reporters and stories, staying on top of the latest holiday trends, and planning for the New Year ahead, we fine PR pros subject ourselves to something called metrics.