Tag: press

Is All Press Still Good Press?

Who would have thought that adding a handful of french fries to a hamburger would spark such a controversial conversation online? Burger King launched the $1 “French Fry Burger” because apparently, that is what their customers wanted. It seems like such a simple strategy, listen to your customers and then implement their idea, just like Burger King did. But is the outcome always going to be… Read more »

Think Before You Pitch

I originally planned to call this post “Know When to Say When” because if you didn’t know any better you might think that the “guilty parties” involved in this story had actually been consuming some adult beverages before handling dangerous weapons: a keyboard and mouse. It is a very recent and classic example of how NOT to conduct media relations. We recently helped a company (not… Read more »