Tag: public relations

Matter’s Open Door: Startup Edition

In June, Matter’s Open Door program conducted one of its free classes on PR, media relations and social media for startups. Below are some of the session’s best takeaways. I’m the only one on my team that has time to work with media. How should I approach it? It’s important to have a consistent contact person reaching out to the media in order to build a… Read more »

HITMC 2019 Takeaways from Matter Health

For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »

Tech Giants Are Taking Over Healthcare, But That Won’t Ruin Your PR Program

There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just begging for a new approach, making it a very easy target for companies that make a living identifying industry weaknesses. Amazon bought the drug prescription service… Read more »

Matter’s Open Door: Nonprofit Edition

Take a full circle approach to announcements in order to maximize visibility. When you issue a press release, make sure you are sharing with key contacts, posting to your website, sharing on social, and incorporating into your donor communications and presentations. Once you secure coverage, make sure you share it directly with your volunteers, your board, your donor relations team, your donors themselves, your constituents –… Read more »

Emerging Food Trends: Transparency Reigns Supreme

In the food and beverage space trends are constantly evolving, and companies need to stay ahead of the curve to remain relevant and appealing to fickle consumer palates. Ever since Sex and the City was credited with putting cupcakes on the map—and kitchens across the country—trend forecasters and brands alike have scrambled to predict the “next big thing” to hit grocery shelves. Charcoal and alternative flours… Read more »

Why The #DeleteFacebook Movement Was More Successful Than People Think

When you first joined Facebook, were you concerned about your privacy? Before diving into the Facebook controversies of today, let’s take a look at where social networks began. Though not an exhaustive list of all the social media channels both then and now, the following timeline is to get us thinking about the evolution of social networks. LinkedIn, MySpace, Facebook, Twitter, Instagram, Pinterest and Google+ are… Read more »

Rapid Response PR is Dead; Long Live Rapid Response PR

As anyone working in the media, PR or the cybersecurity industry knows all too well, not a week – and arguably a day – goes by without a data breach, major cyber-attack or some serious security threat impacting a major corporation, not to mention thousands or potentially millions of consumers whose personal data and financial information is often exposed during these incidents. Underscoring this assertion are… Read more »

Six Tips to Maximize Your Black Hat Experience

Major security industry shows have become increasingly crowded and competitive in recent years, but when it comes to the deepest technical discussions, the quality of research issued here and its ability to draw the “heavy hitters,” Black Hat is the best big security show out there. If you play your cards right, Black Hat can be your most productive and successful show of the year. Here… Read more »

Advice for Landing Your Internship, From A Current Intern

Landing A PR Internship While searching for an internship, I was intrigued by Matter’s witty, active and engaging digital presence. I explored the site, eventually finding Maria, a Matter Vice President stationed at Matter’s Boulder (BoCo) office. With nothing to lose but a little time and dignity, I sent her an email proposing an informational chat about Matter and the greater PR industry. Fortunately, Maria was… Read more »

Quiz: What PR Program Fits Your Needs?

Finding the right public relations partner can be a daunting task. There are endless options in each market with different offerings and approaches. From small boutique shops to global agencies, it’s difficult to identify the right PR program for your organization and its goals. Are you looking for traditional media relations? What about social and SEO/SEM capabilities? PR agencies now more than ever need to offer… Read more »