Securing media coverage for your brand is a critical component of a successful marketing strategy. Media coverage boosts brand visibility and enhances credibility while fostering trust among your target audiences. But in a world where countless brands are playing the same game, standing out and capturing the attention of prominent reporters is a challenge.
With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »
In June, Matter’s Open Door program conducted one of its free classes on PR, media relations and social media for startups. Below are some of the session’s best takeaways. I’m the only one on my team that has time to work with media. How should I approach it? It’s important to have a consistent contact person reaching out to the media in order to build a… Read more »
For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »
There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just begging for a new approach, making it a very easy target for companies that make a living identifying industry weaknesses. Amazon bought the drug prescription service… Read more »
Take a full circle approach to announcements in order to maximize visibility. When you issue a press release, make sure you are sharing with key contacts, posting to your website, sharing on social, and incorporating into your donor communications and presentations. Once you secure coverage, make sure you share it directly with your volunteers, your board, your donor relations team, your donors themselves, your constituents –… Read more »
The last month of the year can go by in a blink of an eye. There are holiday parties, gift swaps, happy hours, and oh yes end of year pitching and reporting. Here are a few quick tips to keep you and your teams on track through the end of the year. Tips for EOY Reporting Start reporting as early as possible. What items can… Read more »
In the food and beverage space trends are constantly evolving, and companies need to stay ahead of the curve to remain relevant and appealing to fickle consumer palates. Ever since Sex and the City was credited with putting cupcakes on the map—and kitchens across the country—trend forecasters and brands alike have scrambled to predict the “next big thing” to hit grocery shelves. Charcoal and alternative flours… Read more »
When you first joined Facebook, were you concerned about your privacy? Before diving into the Facebook controversies of today, let’s take a look at where social networks began. Though not an exhaustive list of all the social media channels both then and now, the following timeline is to get us thinking about the evolution of social networks. LinkedIn, MySpace, Facebook, Twitter, Instagram, Pinterest and Google+ are… Read more »
As anyone working in the media, PR or the cybersecurity industry knows all too well, not a week – and arguably a day – goes by without a data breach, major cyber-attack or some serious security threat impacting a major corporation, not to mention thousands or potentially millions of consumers whose personal data and financial information is often exposed during these incidents. Underscoring this assertion are… Read more »
Major security industry shows have become increasingly crowded and competitive in recent years, but when it comes to the deepest technical discussions, the quality of research issued here and its ability to draw the “heavy hitters,” Black Hat is the best big security show out there. If you play your cards right, Black Hat can be your most productive and successful show of the year. Here… Read more »
