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  • Running for a goal

    There are so many worthy (and non-worthy-but-still-interesting) topics I could cover in my post today:  from the Grammys to Egypt, the iPhone on Verizon to Donald Trump’s run for the Oval Office in 2012. And these are but a few. (more…)

    Matter

    February 14, 2011
    Public Relations
    Observations, publicity stunts, teamwork
  • Thoughts on the Tiger Woods press conference

    So…did anyone watch Tiger Woods’ press conference today?

    Reactions are all over the place – The Philadelphia Inquirer called it a “self-serving sham.” Sports Illustrated‘s Michael Rosenberg had the opposite opinion, saying Tiger showed some emotional vulnerability and finally “introduced himself” to the world for the first time in 14 years. Gloria Allred (predictably) used the opportunity for her own benefit and labeled it “a disgrace” and “a staged public relations stunt” (which struck me as funny, since…of course it is! All public addresses and press conferences are, right??). Even walking the halls of our office here in Newburyport, comments varied and I heard some people scoffing that today’s mea culpa was “too little, too late.” Others shrugged and said it was a “smart move – he’s got good handlers.” The one thing everyone can agree on? The whole ordeal was a PR nightmare from the get-go. (more…)

    Matter

    February 19, 2010
    Public Relations
    crisis communications, PR, PR Crisis, public relations, publicity stunts, Tiger Woods
  • The Balloon Boy saga: a lesson on publicity stunts

    Coverage of last week’s “Balloon Boy” episode has been overwhelming, if not completely annoying. Now that it has “officially” been certified a hoax, people are weighing in on everything from how the media attention will affect little Falcon Heene to how aggressively child protective services should be intervening. One of the most spot-on observations I’ve read over the past week was in a blog entry from someone I worked with back in Buffalo when I was learning the PR ropes, which examines the topic for what it truly is – an ill-conceived publicity stunt. (more…)

    Matter

    October 19, 2009
    Public Relations
    media relations, PR, PR lessons learned, publicity stunts

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