Beating the buzzer: Capitalizing on breaking news
A good chunk of a PR pro’s day consists of finding creative ways to get a client’s story out there. Obtaining killer press coverage without a steady stream of company news is one of the biggest – and most exciting – challenges we face. But every-so-often, things just happen. All of a sudden you’re not creating the news, you’re typing and dialing like a mad-person reacting… Read more »