Tag: reporters

Media on the Move: Week of May 29

With technology rapidly changing the media landscape, journalists are constantly moving to not only other publications and beats, but also to in-house content gigs.  As public relations professionals, it is imperative we are always up to speed on the latest media moves to best serve our clients. We’ve round up some of the most significant reporter moves relevant to our clients’ industries below and hope to… Read more »

Four Reasons Why PR Pitching is An Art Form

All editorial pitches are opportunities for expression. Through email, direct messages on Twitter, inMail on LinkedIn or any other communications channel, editorial pitching provides us PR professionals with a creative channel for securing a story. It’s an art form, really, and here are four reasons that support that statement: First, a PR pitch offers the practitioner unlimited creativity. You know the charge at hand, and can… Read more »

All the Self-Promotion That's Fit to Print

Ever been tempted to pay for a PR placement? You pitch the perfect story and the editor just won’t bite.  You go back a second time with no luck, so you think to yourself: “Man, I wish I could pay to slip this story in. The readers will find it valuable.” Unfortunately, you can’t do that (at ethical pubs) so you go back to the drawing… Read more »