Recovering from a PR nightmare – The 2013 Boston Red Sox
In today’s culture of 24-hour Twitter news cycles, a string of bad PR moves can completely alter the public’s perception of an established brand or organization. My beloved Boston Red Sox know this all too well, and the bad PR the team has dealt with since September of 2011 is cringe-worthy and well documented. But, after heading to Fenway for a game this weekend, I’ve been… Read more »