• Fall is in the Air

    Although I for one, am sad to say goodbye to summer, there is something refreshing about the change in seasons. And, this week at Matter fall is certainly already in the air. It’s in the cooler breeze blowing off the ocean, it’s in the hours of football watched this weekend (perhaps it’s in the collective groan of colleagues with significant others who insist on these hours of football) and it’s in the shift in client communication and initiatives as we gear up to head into Q4. (more…)

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  • PR that matters to our clients' businesses

    It’s nice when things come together.

    Clients call on us to help them do something. Maybe they want media coverage to raise awareness, or to help position them a certain way to a certain audience. Maybe they want awards or speaking opportunities to help differentiate and elevate them in a crowded market. Maybe they want assistance navigating the waters of social media to help them manage their reputation and connect more meaningfully with customers, press and other key constituents. Some of our clients invest in PR because they need help establishing who they are to investors or to make them appealing enough to get acquired. Whatever the reason our clients enlist our services, they’re doing so because they want a partner that will work with them, counsel them and help them do something that will translate into leads, sales or other tangible business results. (more…)

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