Requests for proposals (RFPs) are a double-edged sword for PR agencies like Matter. Of course, it’s far better to be invited to compete than to be left on the sidelines; it’s gratifying to know your reputation for PR results earned you a shot. Who wouldn’t want that? The flip side is that – and with apologies to the marketing and procurement folks trying their level best… Read more »
Picking a PR agency is a big decision, particularly for those that may have had sub-optimal experiences in the past or who have never run an agency search. Even experienced agency shoppers can find the process challenging. Let’s face it, you are making a major investment, which will immediately and directly impact your overall marketing budget – not to mention the future of your business. Having… Read more »
PR agencies typically have to earn the business they win by jumping through multiple hoops. Often we get an RFI (Request for Information) or an RFP (Request for Proposals) from the company looking to hire a new firm. Anyone who has completed these knows they’re laborious, time-sucking exercises that don’t accomplish much more than a half-hour phone call would. But, that’s part of the gig, and… Read more »
