Tag: selling

The Ever-Changing PR Salesperson

Date: Categories: Company Culture, Public Relations

My LinkedIn profile lists the (modest in length) stops I made as a PR professional. For the past 20 years I held corporate-side gigs and carried the business card of a number of public relations agencies. I worked in shops large and small – some internationally focused and some local – and in shops that had a focus in almost every category of business, including high-technology,… Read more »

6 Ways PR People are Like Salespeople

Date: Categories: Company Culture, Public Relations

I once told a young family member of mine to learn to sell, because “you’re always selling something to someone.” Like I’m doing now, trying to get you interested in whatever I’m going to type below. For years I’ve thought that sales should be a higher-profile topic at colleges and universities as the bulk of graduates will try to secure the interest of – and the… Read more »