Memo to communications professionals: If video isn’t in your PR and marketing toolkits, it should be. (more…)
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Keeping It Real
Anyone who has ever sat or scrolled through a “Twitter 101” is probably familiar with two of social media’s top rules: 1) be authentic 2) share worthwhile media assets/content. It’s often struck me as funny that these best practices are being tossed around as something new for PR. (more…)
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Finding a happy medium between social media and traditional press releases
“Die! Press Release! Die! Die! Die!”
That headline from Tom Foremski’s story in Silicon Valley Watcher in February of 2006 was my first introduction to social media press releases (SMPRs). It’s been three years since I came across that piece and I’m still not sure traditional news releases are completely dead. (more…)