This morning, the New York Times blog “You’re the boss” included an entry written by Jennifer Walzer, founder and chief executive of Backup My Info!. In the post, Jennifer offers her advice to other small business owners who want to get ink and suggests that it’s not necessary to hire a PR firm. She highlights some fantastic tips and I certainly don’t disagree with most of what she says. In fact, she even emphasizes some media relations best practices that I’ve seen some PR practitioners ignore. But in the comments section, a fellow PR professional makes an excellent point – many people in leadership positions at small companies need to focus on running their business and don’t have the time or bandwidth to add PR to their day-to-day responsibilities. (more…)