With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s check out some of the latest news. Google+ is Headed for the Google Graveyard… Read more »
When you first joined Facebook, were you concerned about your privacy? Before diving into the Facebook controversies of today, let’s take a look at where social networks began. Though not an exhaustive list of all the social media channels both then and now, the following timeline is to get us thinking about the evolution of social networks. LinkedIn, MySpace, Facebook, Twitter, Instagram, Pinterest and Google+ are… Read more »
I’m sure you’ve researched successful corporate social accounts, and discovered some fun ones. There are many round ups that include memorable content such as Taco Bell (@tacobell) and its sassy comebacks, clever retweets and witty banter. While the fast food chain has seen incredible success, as HuffPost says, “Whoever runs Taco Bell’s Twitter account deserves a raise,” the same approach wouldn’t work for a B2B enterprise… Read more »
Finding the right public relations partner can be a daunting task. There are endless options in each market with different offerings and approaches. From small boutique shops to global agencies, it’s difficult to identify the right PR program for your organization and its goals. Are you looking for traditional media relations? What about social and SEO/SEM capabilities? PR agencies now more than ever need to offer… Read more »
As many brands know, influencers are a necessary part of any consumer PR and digital marketing program and an effective way to amplify a product or services launch. However, the landscape has changed dramatically over the years and continues to shift on a regular basis. When influencers first came on the scene, many of the relationships could be nurtured on an organic basis. Free product sampling… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s see what happened this past month. Facebook Acquires Confirm Confirm is a Boston-based startup… Read more »
If you’ve ever opened the Instagram app, you’ve likely scrolled through countless sponsored posts and #ads. Whether it’s people you’re following or suggested content popping up on your feed, brands and products are in almost every photo. At times, it can even be hard to tell which images are paid promotion and what’s organic content. Everyone from your favorite D-list celebrities, fitness gurus, and maybe even… Read more »
Leveraging social influencers is a common strategy to help boost brand awareness. Using their social platforms, influencers help spread the word about a particular product or brand campaign via photos, videos and personal anecdotes. As a result, brands reach a new audience in hopes to garner more brand fans. Though influencer programs are commonly associated with consumer clients, business to business (B2B) companies shouldn’t rule out… Read more »
The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s see what happened this past month. Hit the Snooze on Facebook On December 15th,… Read more »
The world of social media is constantly evolving and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s see what happened this past month… The Return of…. Google+? The well-known search engine site… Read more »
Social platforms are constantly updating and changing, just take a look at the news from Facebook this past month. They seem to have stole the show this October with acquisitions, new features and even a way to order food. Learn more about Facebook and the changes to all of our other favorite social media platforms below. Facebook Debuts Alternative News Feed Facebook is officially rolling… Read more »
From the newest social platforms, to changes to your old favorites, here is the latest in social media news that you should be aware of. Facebook Limits Video Clickbait As part of Facebook’s larger effort to improve user experience, the company will begin to demote posts containing two kinds of video clickbait. According to Social Times, stories containing images with fake video play buttons and videos… Read more »
