Tag: social media

What’s New in the World of Social Media?

As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term strategies. From WhatsApp to Facebook, here are the things you need to know in social news and updates. LinkedIn Adds Multi-Photo Post Capability LinkedIn iOS users… Read more »

5 Questions to Ask Yourself Before Joining Another Social Platform

Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads platform. Instagram passed 600 million users. Snapchat grew to attract 50 million daily active users in five years. Plus, there’s Twitter, Pinterest and LinkedIn, each of… Read more »

Live Tweeting: What You Need to Know

If you keep up with the Matter Portland office on social media, you may already be aware that we recently attended TechFestNW, an event showcasing the Pacific Northwest as a digital and cultural hub.  As our office lead on social media, I thought the event offered us a great opportunity to engage with the local tech community as well as share our commentary for both our… Read more »

Which Social Media Platforms are Right for Your Brand?

When push comes to shove, Facebook is the “must-have” social media platform for brands. Facebook has the most users total (231 million monthly active users in the United States and Canada) and much higher daily use (1.23 billion total daily active users on average for December 2016). People check Facebook more frequently than other social platforms, and its user base is also the most broadly representative… Read more »

3 Steps to Effectively Support Your Customers Through Social Media

Have you ever thought about how much time you spend browsing your preferred social media channels? According to Nielsen, consumers devote an average of 5 hours and 30 minutes per week using social media. With that in mind, it’s no surprise that in 2017 your customers’ first instinct may be to contact you on social instead of dealing with an automated phone tree and hitting “0”… Read more »

How to Create a Killer Branded Video

Go to any company website or log on to your favorite social platform and poke around for five seconds. I guarantee you will run into at least one branded video. We are seeing more videos than ever, and for good reason. According to Cisco’s VNI Forecast, video will account for 79% of internet traffic by 2020! I’m going to go out on a limb and assume… Read more »

All the Fake News That’s Fit to Argue About

As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to the planet’s core? Yeah, you probably still heard. Along with tax returns, email servers and plenty of other subjects, fake news on social media platforms was… Read more »

5 Ways to Turn Existing Content into Engaging Visuals

One of the most effective ways of taking existing content and turning it into a more visually engaging piece is through the creation of case studies. That successful project you put your heart, sweat and tears into for three months? Share it with your audience! Why not create a dedicated page on your website, a sales tool or a company brochure? Highlight your stats with colorful… Read more »

How Delta and Lyft Capitalized on Competitor PR Crises

We often counsel our PR clients in times of crisis. With the rate at which news travels, it’s imperative to quickly respond and take control of a negative situation – before it takes control of the narrative. This hyper-aware and “always-on” mindset is not just important for companies reacting to their own bad news, but also for responding to a competitor’s PR nightmare. Recently we’ve seen… Read more »

Let’s Get Real About PR Measurement & ROI

The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to believers and satisfies skeptics. (Yes, both do exist!) The reason we have failed isn’t because we are lazy or stupid or unwilling to be accountable. It’s… Read more »

Do LinkedIn’s New Profile Updates Matter for Brands & B2B Marketing?

By now, you’ve likely noticed things are changing on LinkedIn – big time. This is the largest update for the platform since its initial launch. Navigation is more streamlined, the search bar has been optimized, you’re receiving personalized suggestions to make your profile stand out, and more. These changes are designed to make the platform easier to use, and more attractive to the average user. Don’t… Read more »

BBJ: Matter 3rd Largest Boston PR Agency

I’m thrilled that the Boston Business Journal recognized Matter as the third largest PR and social media firm in the Greater Boston area, and that we’ve enjoyed a steady upward trajectory for each year of our existence. It’s a testament to our tremendous staff and our agency’s enterprising spirit. But the story of our success is also intertwined with Boston’s emergence as a true innovation hub,… Read more »

A Newcomer’s Guide to Drone Videography

 At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it comes to other places it can be useful, the sky is the limit (pun intended).   Let me preface this write-up by stating that I am… Read more »