In June, Matter’s Open Door program conducted one of its free classes on PR, media relations and social media for startups. Below are some of the session’s best takeaways. I’m the only one on my team that has time to work with media. How should I approach it? It’s important to have a consistent contact person reaching out to the media in order to build a… Read more »
Another year, another great NewCo. Matter joined a tribe of talented, tech-hungry people last week for the 3rd annual NewCo Boston Festival, hosted by the Mass Technology Leadership Council (MassTLC). During the two-day event, attendees step out of their day-to-day and into the offices of over 70 participating companies to network and learn about the local innovation scene. One idea struck our team. Nearly every session… Read more »
As a startup founder, you’ve poured blood, sweat, tears and capital into your company. You’ve invested in the right talent, built a differentiated product or service, acquired customers and maybe raised some funding, and it’s time to launch your startup into the public eye. Media coverage is one of the most cost-effective ways to generate brand awareness for your startup at launch. The right journalists can… Read more »
After months of iteration, you’ve built a new technology. Your voice assistant reads today’s headlines. Or your deep learning platform returns new techniques for disease management from thousands of medical journals. Or your disk storage hardware archives directly to Amazon’s public cloud. Now, how do you talk about it? Describing the mission and vision of a product or service is a challenge for all companies. But… Read more »
As a Massachusetts native, I’ve encountered my fair share of smart, scrappy founders working to turn their ideas into reality in a competitive ecosystem. As a transplant to the west coast and working in Matter’s Portland office, it’s easy to see there’s something different in the air here, and startups love it. To date, I haven’t been more reminded of that than I was at a recent… Read more »
If any one word could lay claim to the zeitgeist of the last decade, it’s “community”. Obviously “community” has been a core driver of human behavior for millennia, but the past ten years have championed the term as the essence of not only how we market ourselves, but how we operate our businesses. As of a few years ago, it stopped being enough to have a… Read more »
