At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it comes to other places it can be useful, the sky is the limit (pun intended). Let me preface this write-up by stating that I am… Read more »
The statistics are everywhere: people are hungry for online video. Overall, research estimates that the number of video views among Internet users grows north of 25 percent per year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of lead generation. So what has this to do with public relations? Here are… Read more »
Last week I shared some thoughts related to the experience that clients have when engaged with a PR and social media agency that has a national presence – and this week I had the opportunity to spend some time with my dynamite crew of professionals in one of our offices on the West Coast. Here are a few reasons why I get pumped when I visit… Read more »
2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
Data, data, data… how can we make the communication of data quick, clear and interesting? Of course an infographic. Love it, great idea. But not all infographics are created equal. So what makes one stand out as effective and unique? Well, in my first couple of months here in Studio C at Matter Communications, I was tasked with creating a couple of these information graphics one… Read more »
When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through times when we don’t feel like we’re living up to our artistic potential. I recently attended an event hosted by Boston Content, to chat with others… Read more »
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
A bi-coastal, cross-office exchange program – how cool is that? With the importance of office culture always top-of-mind at Matter Communications, a program was created wherein each month two professionals from our East Coast locations are offered the opportunity to visit our new Portland, OR location. The goal: foster work relationships and encourage collaboration. Sarah Ellis and myself were recently (and fortunately) selected for the trip,… Read more »
Most public relations and social media agencies still haven’t seen the light. They haven’t yet embraced creative deliverables as a requisite for going to market in today’s communications world. Most haven’t complemented their existing client programs with high-impact videos, infographics, or other creative elements that improve the story-telling and help key messages reach key audiences in an effective manner. We opened our physical studio a few… Read more »
Last night, Matter Communications held an open house to celebrate our tremendous growth and show off our new broadcast production studio. With an energetic turnout, business colleagues walked our expanded halls, decorated with client successes and accolades, and chatted up Matter execs on why this agency is so special. My take? It’s a special agency because Matter is listening. We haven’t expanded into graphic design, video… Read more »
The statistics are everywhere: people are hungry for online video. Overall, research estimates that video views among Internet users grew by 23% this year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of marketing. So what has this to do with public relations? Here are three ways engaging video can help… Read more »
The writing is on the wall, as they say. When something’s not right with your PR firm, the problem isn’t always easy to pinpoint, but eventually it becomes glaring – if you know where to look. Here are three reasons why you should start looking for a new PR and social media agency: First, if you firm is complacent – and doesn’t enthusiastically embrace opportunities to… Read more »
