Tag: tips

Animate Your Infographics to Maximize Your Reach

In today’s media landscape, there’s no such thing as “too much content.”  The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game.   As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.”  It’s best to always be ready with content (especially visual… Read more »

A Public Relations Pro Afraid of Public Speaking?

It is graduation season, which means many actors, comedians and entrepreneurs have recently headed back to their alma maters with inspiring words of advice to students about to embark on the “real world.” Commencement speakers like Jim Carrey, Charlie Day and Mindy Kaling have entertainingly and effortlessly expressed words of wisdom and guidance to thousands, in front of thousands, without the blink of an eye. I… Read more »

5 Tips for a Successful CES

The Consumer Electronics Show – the preeminent event for anyone interested in leading-edge consumer technologies – is officially underway in Vegas. Having attended the show a seemingly countless number of times, I feel qualified to provide some practical tips on how to best experience it. (And, truthfully, I just provided these tips to my friend Hugh and thought they would be of interest to the wider… Read more »

Practice Makes Perfect: Why I Blog on the Side

In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own. AP Style. Client’s preference. Socially acceptable tweet format. The point is, PR people are super creative, but you don’t always see that in our public writing…. Read more »

This just in.

One of the things I love about working at a PR agency is no client is ever the same. There are always new challenges, new pitches and new strategies to be deployed. Though our clients often have products to be launched and reviews to be secured, recently I’ve had the pleasure of working on an account in which our team must rely on the expertise of… Read more »