Tag: trade show

How to Make the Most of Your Time at a Trade Show

The very mention of a trade show can strike fear (or at least anxiety) in many. Maybe you have painful memories of loading hundreds of USBs, got a bunch of paper cuts wielding brochures, or crushed your fingers in a poorly assembled pop-up banner– if throngs of people and convention centers aren’t really your thing, I totally get it. That being said, attendance at trade shows… Read more »

PR Real Talk: Trade Show Execution – What's Working, What's Not?

Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »