Thoughtful preparation months in advance. Planning phone calls with the client. Carefully crafted press releases and pitches. Emails filled with logistics. No matter how much preparation – whether it’s for a two hour media event, two day media tour or week long trade show – events always seems to come down to the last minute. Events are a crucial part of what we do in the PR industry and a great way to raise our client’s profile in a big way. But even the best planned events have their way of bringing on the stress and down-to-the-wire rush. (more…)