Tag: Trends

Trend Alert: Personalization is Changing PR

I chose a career in PR because of the ever-changing nature of the industry. I can never expect the same day-to-day with my consumer clients due to the unpredictability of the retail industry and the enhancement of technology. It’s so important to stay in tune with the hottest trends, but one trend that has not only been pertinent to my consumer accounts, but across a wide… Read more »

4 Steps to a Successful 2015 Video Strategy

  With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy!  Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production.  Unsurprisingly, countless articles about… Read more »