Earlier this week, we shared news about Matter acquiring Skyscope, an established video services agency with offices in Cambridge and Worcester, Massachusetts, and I’m elaborating on this event and sharing a few reasons why this deal makes good sense – for our agency, our clients and for the dynamite gang at Skyscope: First, every smart and savvy marketing organization should deliver compelling visual content to the… Read more »
The statistics are everywhere: people are hungry for online video. Overall, research estimates that the number of video views among Internet users grows north of 25 percent per year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of lead generation. So what has this to do with public relations? Here are… Read more »
Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how can you use it to support your brand’s content marketing initiatives? Senior Content Marketing Manager at SnapApp, Lena Prickett, was the leader of the discussion and… Read more »
If you are a professional in the Video industry, chances are you find yourself spending a lot of time in airports, hotels, and rental cars. Traveling is my favorite part of my job, mostly because of the sense of freedom and opportunity to see new places. With that said, I do not think there will ever be a time when I can travel as light as… Read more »
Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »
2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
We all know that smartphone cameras are the most popular point-and-shoots in the world right now. Each generation, they’re packed with more megapixels, higher frame rates, and crispier color capabilities than ever before. You’ve probably seen Apple’s newest campaign that shows a breathtaking slo-mo drone shot of someone surfing, or a billboard that features a photo that looks like it was taken straight from Claude Monet’s garden. Optical… Read more »
In the video world, new gear comes out seemingly every day. It’s equally exciting and frustrating to see the rate at which technology is improving and prices are dropping (“there’s now a 4K version of that camera we just bought last year? Awesome! But also, Grrr…”). As someone who very closely follows the announcement of every shiny new tool released for videographers, I’d have to say… Read more »
When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through times when we don’t feel like we’re living up to our artistic potential. I recently attended an event hosted by Boston Content, to chat with others… Read more »
I find all too often that companies are using online video as a means to hammer home their services, products, values, and messaging- and just that. We all know the stats about how video is an engaging way to showcase what your business can do, but unless you’re the creator of an exciting new consumer tech product or are offering a deal that’s almost too… Read more »
With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy! Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production. Unsurprisingly, countless articles about… Read more »
A bi-coastal, cross-office exchange program – how cool is that? With the importance of office culture always top-of-mind at Matter Communications, a program was created wherein each month two professionals from our East Coast locations are offered the opportunity to visit our new Portland, OR location. The goal: foster work relationships and encourage collaboration. Sarah Ellis and myself were recently (and fortunately) selected for the trip,… Read more »
