Last month Cisco released a study forecasting that video will overtake 90 percent of consumer IP traffic and 64 percent of mobile IP traffic by 2013. While the company’s $590 million acquisition of Flip Video in March likely colored their findings, the increasing popularity of video cannot be denied. As a PR guy well-educated in the declining readership of print media, this report got me thinking about how the spread of video alters our work and how we can maximize it for our clients most effectively. (more…)