Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »
With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy! Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production. Unsurprisingly, countless articles about… Read more »
You’ve invested your staff’s time and internal resources. You’ve budgeted for the video production and editing. And now you have a brand new video for your company’s website, social media, or otherwise. But did you ever stop to ask yourself, “Would I watch this video?” Sadly, the answer for many company employees is “no.” Whether it’s getting bogged down by too many details, or the visuals… Read more »
Memo to communications professionals: If video isn’t in your PR and marketing toolkits, it should be.