The art of patience

By Matter

If you’re anything like me, then you wait about 360 days until Christmas. Give or take a day or so.

Needless to say, patience is not a virtue I was born with. But, it’s something that I’ve worked to improve and continue to do so; not just in my personal life, but also in my professional life.

In the world of PR, things are constantly changing and moving. Having a little bit of patience can change the look of the landscape. For example, you could pitch a reporter a fantastic story idea but have to wait literally months for the article to publish. Or, there is the possibility that you pitch a reporter and never hear back from them.

There is the possibility that the reporter isn’t interested, yet you will never find out without truly following up and finding out. Having patience and persistence, your PR efforts could fizzle before they even had a chance to sizzle.

In the longterm, having patience in PR, the process, and the results will go a long way. How do you practice patience in PR?