The Latest + Greatest from Matter Video + Audio: Q2 2021

By Tim Bradley

Thank you clients and collaborators!

It’s hard to believe we’ve crossed the halfway point of 2021, but here we are. And there’s so much to report. Ted Lasso Season 2. Another big win at the Oscars for Pixar, with Soul walking off with two golden statuettes. Oh, and how could we not mention Loki? What a ride! And like the mythical Marvel trickster, we’ve accomplished a lot over the course of the last few months. 

Sure, we didn’t hunt an alternate version of ourselves while tearing down the fabric of time (spoiler!), but we’re equally proud of what we did in such a short period. From brand anthems to product announcements, hybrid events to award-winning podcasts – we’re stoked to present our Q2 2021 Video + Audio reel: 

JFC / J-Basket / Dynasty Foods Brand Anthems

We shop. We cook. We eat. We find cool recipes, try new things and maybe add a little spice. Heck, some of us go so far as reading the labels for the ingredients we use! But even when we do, we don’t tend to see the company behind the label. The brand behind the brand, as it were. 

JFC is a century-old distributor that asked us to help tell the stories of its corporate brand (JFC) as well as a couple specific food brands, J-Basket and Dynasty Foods. Our mouths are watering just thinking about some of the treats our food stylists put together on set! 

Monotype’s Helvetica Now Variable Announcement

In 2019, Monotype revamped the world’s most important font, releasing Helvetica Now. We had the absolute pleasure of partnering with Monotype to develop and produce an animated video that captured both the spirit of the release and the impact of this new font library. (ICYMI check out the original HERE.)

This year, Monotype approached us with a similar challenge: express the energy of Helvetica Now Variable while showing off just how powerful this new variable font could be for the world of type (and beyond). The results are… we’ll let the video speak for itself. 

Hitachi X Rainforest Connection Case Study

As an agency, not every client or project we support actively seeks to improve the world. Hitachi Vantara’s Social Innovations program, however, does exactly that.

How can we use the power of data to create a better society, environment and economy? Hitachi’s partnership with Rainforest Connection is an inspiring, hands-on example of how tech can support constructive change. With travel restrictions, we weren’t able to bring our team down to Brazil to shoot video, but the result was beautiful nonetheless, and the message is beyond powerful. Enjoy! 

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