'Tis The Season…To Be Mailing

By Matter

Believe it or not, but holiday planning begins long before the temperatures start to drop and the turkey is on the table. In the PR world, holiday planning begins months in advance, often as early as the summer and spring months.

Today, I’m sending out dozens of holiday packages filled with my clients’ product samples. The power of touch can be extremely powerful, especially when if you’re looking to get your client into a holiday gift-guide.

If you’re planning to send out holiday mailers this season, here are a few tips to ensure you’ll get the most out of every shipped package:

  • Know your targets – do your research ahead of time to make sure that each recipient is the right fit for your clients’ brand or product
  • Plan ahead – if you know that who your targeting writes their gift-guide in late November, make sure they receive their samples ahead of time so that they have plenty of time to review and / or compare to other products
  • Stay in touch – your mailer shouldn’t end with the package delivery. Following-up with your target is crucial to ensuring coverage for your client. This will help the writer with any questions that he or she may have

These are just a few tips to help you plan your holiday mailing. What has proved successful for you or your clients?