A View into Virtual Value: Matter’s Guide to Successful Virtual Events

By Matter

Integrated PR and Marketing Agency Shares Top Takeaways From Executing More Than a Dozen Virtual Events For Brands Over The Past Year

BOSTON – March 30, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — shares the collective knowledge of its clients, partners and event planning experts to help companies execute effective and engaging virtual events. 

Matter is working with client partners to reach and engage customers by developing interactive digital content, executing more than a dozen live/virtual events over the past 12 months. The insights and feedback from clients and industry experts being shared today are a culmination of lessons learned from pivoting, planning, executing and navigating events with first-of-their-kind challenges.

The guide debunks virtual event myths while answering the following questions:

  • What is the ideal virtual event length?
  • Which tactic drives maximum attendance?
  • Does everything need to be live?
  • How can technical difficulties be prevented?
  • Are in-person events better than virtual events?

“Virtual events are booming and will continue to be an essential part of any effective marketing program for the foreseeable future,” said Tim Bradley, Executive Producer and Vice President at Matter. “This relative newcomer and now major results driver in the marketing mix has no standard playbook, so we’re continuing to work in lockstep with our community of industry experts to maximize results for virtual events.”

To learn more about how virtual events can help your brand foster real, human connections, visit our Virtual Events, Hybrid Events + Webinars page.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.



Sara Pudvelis, 978-518-4535