Why Video Remains a Core Pillar of Modern Brand Storytelling

Employee editing video

POSTED:

AUTHOR:
Scott Signore

Early in Matter’s history, we recognized and embraced the importance of providing our clients with video services to propel their storytelling.

We have a vibrant, credible history of visually telling our clients’ stories. The key to our success has always been our ability to produce video deliverables in various formats – from the quick and catchy videos for social channels to full-blown, highly produced brand anthem videos – we fully understand which video products perform best to capture audiences across channels. We pride ourselves on providing solutions across the full spectrum of deliverables by being nimble and broad in our capabilities.

Notably, we’ve taken a similar approach with our top-notch creative team. Under the leadership of our outstanding Creative Director, Marc Checket, our team can deliver projects that span the full spectrum from modest imagery to accompany a social campaign or complex brand identities, to interactive experiences or highly visual campaigns.

After giving significant thought to how we can best deliver value to our clients in today’s world, we brought on Xavier Gath, an experienced video professional, as our Video Content Producer. Considering our history of award-winning video deliverables – won primarily when agency friend, Tim Bradley led the team – Xavier has big shoes to fill. That said, his arrival marks an immediate extension of a significant pillar of our agency’s historic success: amplifying client programs through visual storytelling and various marketing elements, including lead-gen campaigns, GEO, and content marketing. Supporting our team’s programs with video has always been key to client success, and I join the staff at the agency in being thrilled that our video initiatives are again led by a smart, creative, and capable producer.

If you are up for a brainstorm about the many ways to improve your communications program with visual storytelling, say the word. I’m happy to connect, and I know Xavier is, too.

In the meantime, take a spin through a few client projects from the past year.

Strem Catalogue | Brand Anthem

Monotype | Selected Episode from Mini-doc Series

Kalderos/Truzo | Animated Explainer Video