Best Aquaculture Practices (BAP)


With a mission to more healthfully and sustainably feed the planet’s appetite for seafood, Best Aquaculture Practices (BAP) is the world’s most trusted and comprehensive third-party aquaculture certification program. Yet, many people, from consumers to multinational supermarket chains, don’t have a firm grasp on what aquaculture is, nevermind the meaning and benefits behind the blue BAP label. We brought BAP’s story and value proposition to life with 14 videos, including a Brand Explainer and Case Study that were split into Spanish and English language versions and various social length cutdowns for maximal impact.

Working with the Matter team was a true pleasure. They displayed remarkable leadership and helped us understand exactly what we needed to create a successful video campaign. Even when unexpected challenges were presented, Matter handled it with ease and grace, making a smooth process for everyone involved.

– ELISE AVALLON, Marketing Manager