A strategic blend of reels, influencers, and campaign growth.

The social strategy began with a diverse content approach, aiming to boost brand visibility and engagement. The plan included creating a combination of static and Reel/TikTok videos with a goal of reaching 1,000 organic followers by years end. The organic social team has also initiated an influencer program to grow awareness and promote featured products. Paid social efforts focus on differentiated campaign goals such as driving sales, testing audiences on Meta/TikTok, and prioritizing reels for better conversion and lower CPA, surpassing historical engagement benchmarks. The search team employed a test-and-learn strategy, optimizing performance through new audiences, keywords, and campaigns.

The winning formula for social & paid media engagement

DaVinci's organic social channel has been successful in generating awareness and recognition, with over 8.4 million impressions on social media and 1.3 million video views as of 2024. ROAS has consistently outperformed the previous year each month, with an average of $3.22 ($4.00 industry benchmark), and higher averages in the first half of the year due to lower spend. The launch of Performance Max in July 2023 resulted in over 750 sales by year's end, marking a 32% increase. Despite a more than 56% year-over-year reduction in paid media spend, revenue has remained stable, up 0.5% from 2022. Additionally, 581 pieces of social content were created. Ongoing optimizations are continuing to enhance performance and drive results.