AMPLIFYING VISIBILITY AND REACH FOR A GROWING SERVICE COMPANY
/21K/
Video Views
/173%/
Increase in Social Reach
Situation
An established and rapidly expanding utility service company in Boston, MA, Feeney Brothers was suffering from growing pains. As it continued to increase its workforce, equipment inventory, and capabilities, it was big enough and strong enough for any challenge. The only obstacle was finding customers that knew it, too. Matter stepped in to help create a new strategy that would attract the right customer base and bolster employee recruitment efforts.
Strategy
To visually demonstrate the company's vast capabilities, Matter shot and edited a series of videos and photos of crews at work. Using this new image library, we created a more impactful website that accurately reflects the brand, clearly communicates the scope of its services, and relates the company’s unique history and company culture. Matter also streamlined the company's social media presence, taking control of its accounts and starting to push out regular, proactive content.
Results
The new website gave Feeney Brothers the boost it needed to ramp up its marketing efforts, and continues to assist in attracting a qualified workforce that can meet the demands of customers. And the use of the video and new messaging on the company's social media channels has had a monumental effect on engagement.