Bringing Accounting Automation To The Modern World


Pieces of Coverage (2022)

/739 M/

Media Impressions




In 2022, Matter partnered with FloQast, an accounting workflow automation platform, to develop and amplify the company’s thought leadership strategy, including for the CEO and additional C-suite members, including its CTO, CPO and the CFO. Organizations of all kinds are under immense pressure to undergo digital and financial transformation, and Matter’s goal was to successfully insert FloQast’s voice into relevant industry conversations on this topic. This includes driving dialogues around workflow automation, work-life balance and mental health, and other pressing issues and trends in the accounting profession and SaaS space.


The Matter team developed a multi-faceted media strategy for the company’s C-Suite, including the Co-Founder and CEO, as well as FloQast’s workflow automation offerings, which help companies streamline and optimize common accounting processes. Through a combination of earned media placements, bylines, commentary opportunities, and awards, FloQast’s expertise in workplace automation has been featured in several mainstream and industry media outlets, reaching a substantial audience of target decision makers and influencers in the fintech space. Leveraging FloQast’s quarterly industry study, “Controller’s Guidebook,” co-orchestrated in cooperation with the University of Georgia, Matter was also able to put a spotlight on the burnout issue among accountants, an untapped narrative that FloQast has owned from the survey inception.


In 2022 alone, Matter’s PR team secured 39 pieces of high-quality coverage reaching a potential audience of 739 million. The team worked closely with FloQast’s leadership, regularly featuring the CEO in Forbes, highlighting his POV in contributed articles on Built In, and maintaining a regular presence in key vertical trades such as Accounting Today and Accountancy Age. Other notable placements include bylines in InformationWeek, CPA Journal and CPA Practice Advisor. FloQast’s CFO was also featured in CFO.com, CFO Dive and The CFO Thought Leader podcast.