AI Fueled, Content Focused SEO Success
/106%/
YOY increase in organic traffic
/257%/
YOY increase in position 1-10 keyword ranking
/189%/
YOY increase in backlinks
/126%/
YOY increase in organic conversions
Situation
Magnit first came to us as Pro Unlimited, a leader in the contingent workforce management space. After completing a full website migration and rebrand, the Matter SEO team was tasked with creating a holistic SEO keyword and content strategy to support their content creation initiatives.
Strategy
After completing the keyword research and roadmap, we developed what is now our most robust and complete SEO offering: Topic Clusters.
Based on the client's priority keywords, Matter developed a series of long-tail titles for article topics of interest to their target audiences. We then took those topics and developed content hubs, or topic clusters, comprised of a pillar page (which covers the overarching topic), and child content (which expands upon the intricacies of the topic).
Over the course of a year, Matter and Magnit teams used AI tools like Gemini and ChatGPT to help analyze large sets of competitor content. We then aggregated the essential points found across search engine results to generate detailed content outlines based on improving the ideas found on pages already ranking well.
These content hubs were then delivered to both Matter and Magnit copywriters in the form of detailed content outlines, which were turned into blog posts, whitepapers, and other forms of marketing collateral.
Results
By achieving search engine rankings for both broad priority keywords and targeted related phrases, we were able to provide substantial traffic growth and topical authority for the client's service offerings.