Mama Rosie's
STARTING FROM SCRATCH: A REBRAND
For over 40 years, Mama Rosie’s has been a trusted source for delicious, traditionally made, frozen Italian dishes throughout New England and the surrounding region. However, in a world of fancy food startups and trendy consumer food brands, Mama Rosie’s began to feel dated. So, they enlisted the expertise of Matter to reinvigorate the brand.
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COME UNA FAMIGLIA
Today’s consumers are looking for authenticity in their food, with wholesome ingredients and traditional preparation. To highlight the Old-World appeal of Mama Rosie’s for a contemporary audience, Matter uncovered the history, highlighting the real Mama Rosie and her culinary concepts across all their collateral. By shining a light on the brand’s authenticity, we bridged the traditional roots to today’s hungry consumers at every touchpoint — from videos to the website to the packaging.
MAMA'S RULES TO COOK BY
To capture consumers’ attention and imagination, Matter got to work on a packaging and consumer brand refresh, updating Mama Rosie’s brand logo, packaging and — most importantly — story. Adding our design and storytelling prowess to over 30 packages, the website, videos, social channels and marketing, we delivered an attention-grabbing, compelling range of assets to help Mama Rosie’s appeal to a younger audience and continue to thrive.
