Increasing visibility and leads through targeted search strategies
/65%/
increase in rankings
/58%/
increase in website visits
/300/
new leads
Situation
While Nerdio, the leading Azure® automation platform for managed service providers (MSPs), had enjoyed great success working with Matter PR and organic social, it needed to increase its profile against the competition in search results and broaden its demand generation program. To help accomplish this, Matter worked with Nerdio on a search engine optimization (SEO) plan designed to build brand awareness and generate more website traffic and leads.
Strategy
Matter optimized Nerdio’s website while developing a target keyword list that aligned with its core audience’s search trends. The keyword topics were integrated into product content, thought leadership articles, blogs, cases studies and video content.
Results
Before partnering with Matter on SEO, Nerdio had minimal presence in Google search results. Following optimization, organic search visits increased by more than 58% in one month and generated nearly 300 hot leads over three months. Rankings for most priority keywords also improved, including WVD (position 22 to 2) and Windows Virtual Desktop (position 20 to 6).