HELPING OSF DIFFERENTIATE ITSELF IN THE CROWDED RETAIL MARKET
Percent Share of Voice
Pieces of Coverage
To gain the attention of the world’s largest retailers, OSF Digital needed to buttress its presence in the market. However, in the congested, fast-paced commerce market, OSF Digital needed a comprehensive program to elevate its standing and differentiate itself from the big, global players. So, it looked to Matter to spotlight OSF Digital’s subject matter experts (SME) to better demonstrate the company’s overall industry knowledge, while showing its target audience how OSF Digital can help them create robust unified commerce strategies.
Unlike many mammoth management consultant companies, OSF Digital focuses on one vertical: commerce. Matter capitalized on this fact to showcase OSF Digital as peerless experts on the subject, with more in-depth knowledge than its multifaceted competitors. By story-mining with SMEs to understand modern consumers’ pain points, Matter developed a unified messaging platform — leveraging customer case studies, key industry trends and proactive media relations angles to maximize every asset in our arsenal.
At the start of the campaign, OSF Digital was not an active thought leader in the market and lacked a PR strategy. By the end, Matter raised its share of voice among competitors from 28.5% to 63.7%. By delving into the dynamic, fast-paced retail industry, Matter learned to spot trends and swiftly land coverage for the client, boosting the company’s recognition and elevating it to a thought leadership position. So impressed with Matter’s efforts, OSF Digital’s head of marketing is hoping to grow the company’s relationship with Matter.