Silver Honey

Unleashing A New Pet Wellness Brand

W.F. Young was gearing up to launch a new brand in the highly competitive pet wellness space. The products aimed to provide solutions to common, topical animal ailments that worked better than market leaders and used natural ingredients that owners would feel safe using on their furry friends. 

In a crowded category, W.F. Young wanted to prove the brand’s viability by building demand direct-to-consumer while building up its brick & mortar presence.

Sweet Success: High ROAS and Expanding Product Reach

Given the unique nature of the product and brand’s early stage, Matter was tasked with maximizing ROAS for the overall program while maintaining competitive bids for other products. With ongoing optimizations to bid strategies and shifting budgets fluidly, Matter maintained high ROAS for the category while maintaining lower performers to continue building the portfolio as a whole.

Matter executed a balanced marketing strategy that included PR, SEO, Paid Search, Amazon, Email and social media aiming to generate broad awareness and cost-efficient ecommerce sales.

71M

Impressions Served

256k

Clicks

200k

Engaged website sessions

Campaign Buzz: Silver Honey's Sales Surge

Silver Honey’s campaigns were a success. Growing sales by double digits MoM across the entire campaign in the crucial first 6 months post-launch. Highly targeted campaigns on Amazon exceeded benchmarks and both the pet and equine portfolios experienced a 44% and 118% lift in ROAS respectively from the start to the end of the campaign. Awareness tactics drove over 71 million impressions for the products.

$750k

in sales revenue

50%

MoM increase in add-to-cart actions

18%

conversion rate on abandoned cart workflow