Spark Fitness & Tennis Club

A BRAND IDENTITY THAT RAISED THE BAR (BELL)

For years, tennis professional Adam Molda dreamed of opening his own gym, where he could build a community based on mutual support and a collective love of fitness. So, he and a few fellow fitness fanatics teamed up to create their gym, their way: Spark Fitness & Tennis Club. To craft a brand that would spark excitement in its audience, Spark tapped Matter to craft a compelling creative platform.

Primary Logo

Alternate Logos

Color Palette

Typography

Iconography

SWEATIN’ IT OUT

With a need to launch the brand and website ahead of the gym’s opening, the Matter team worked fast to establish branding that would stand out and attract members to the gym. From a new logo and brand guide to social templates and a customized WordPress website, the team created a powerful, bold visual system that set the gym up for success.