LOCAL AND NATIONAL COVERAGE SUCCESS
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Million Media Impressions
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Article Placements
Situation
Spectrum Health Systems, a New England-based addiction treatment provider, partnered with Matter in the midst of the nation’s opioid epidemic to raise its profile as a thought leader in local, industry and national press. The key goal was to raise both awareness and acceptance of evidence-based treatment – what it entailed, and how and why it worked.
Strategy
Matter conducted extensive storymining sessions with various thought leaders throughout the organization to identify the most common myths surrounding addiction treatment – such as the confusion over methadone and other Medication-Assisted Treatments – and help dispel them through thoughtful and targeted media outreach.
Results
A steady drumbeat of coverage speaking to complicated issues surrounding addiction have appeared in a variety of impactful publications since the beginning of our partnership in 2016. Outlets include U.S. News & World Report, WebMD, Addiction Professional, Practical Pain Management, Psycom, Alcoholism & Drug Abuse Weekly, Managed Healthcare Executive and Business Insider. Hits with headlines like “After Opioid Addiction: What It’s Like to Go Through Medication-Assisted Treatment” have positioned Spectrum as a leading expert in the field, and educated many people on the complexities of the disease.