Every year LoJack releases an Annual Vehicle Theft Recovery Report. As their new agency of record, Matter was enlisted to breathe new and creative ideas to this reoccurring report to garner increased media and consumer attention. The report also needed to cater to the unique needs of the LoJack sales team who work with dealerships across the country to sell the LoJack Stolen Vehicle Recovery System.
The LoJack team collaborated with Matter’s Studio-C to develop a compelling visual representation of the report data, designing two infographics that would serve both PR and sales needs.
To complement the infographic, Matter developed a press release illustrating the trending data and value of the LoJack Stolen Vehicle Recovery System.
Matter targeted top-tier media, focusing on the automotive industry and influencers in LoJack’s priority sales markets, focused on New England.
The LoJack team landed more than 20 pieces of coverage, ranging from national outlets (Yahoo! & Washington Post) to top auto industry trades (Cars.com) to major Boston publications (Boston.com &Boston Business Journal) resulting in over 40 million impressions.
The team also armed LoJack with geographically customizable collateral for the sales team that will assist in regional LoJack Stolen Vehicle Recovery System sales’ efforts throughout the year.